Why organizations implement hypes

And why they fail doing it

It’s year 2010. Some fellow students Reese and Michael start together the company Nitflex. Their goal is to create a streaming platform that can be used by the whole world. Competing with the already popular iTube.

They make a strategic plan with all the requirements for the company. They know that this idea only works when the company is innovative, adding functionality fast and on a regular basis. But they also need to scale it when needed. And it must be stable. You have only one chance to conquer a…