The advantages of online groceries

Why online groceries hit the market late

Amazon started as an online book store. This makes sense as you can’t judge a book by its cover. It’s also impossible to read large parts in the shop. Though some do it.

I want toiletpaper

10 Reasons to visit an online supermarket

It takes more to convince people to buy their groceries online than just avoiding contact. Why should people still order online even after Covid-19?

  1. You don’t have to give up some of your precious time on Saturday just to buy some food.
  2. You shop more rationally. Online you get less attracted to buy snacks and other unhealthy food.
  3. You can check the pantry and fridge so you don’t buy unnecessary things.
  4. You don’t have to carry heavy bags as most online supermarkets deliver it to your kitchen.
  5. You can buy meals/recipe instead of individual products.
  6. You easily buy the things that you buy every week, as you can save favorite products or check most bought products.
  7. You don’t have to stand in line and hear the cashier with unwanted offers.
  8. You can avoid crowds and parking queues, while saving gas and parking tickets.
  9. You have more choice as online stores mostly have a larger assortment than your store nearby.
  10. You get more insights on your spending.
Micro Fullfilment at Albertsons

An additional chain

Supermarkets as self-service stores exist for more than 100 hundred years. The total supply-chain is optimized to bring goods from suppliers through fulfillment centers to supermarkets.

What’s the benefit for the supermarket

10 years later the online revenue grew and passed easily 60 thousands euro a day. After I left, online sell has grown fast. During the pandemic the market exploded.

In the end

In the end we are a creature of habit, so brick supermarkets will stay there for a while. As soon people realize that online shopping is more than avoiding the store, but that it’s actually cheaper, they will walk through the supermarket and then go back home to buy again online. Just like we buy shoes.



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