Where is the competition?

We concluded in last blog that platforms at the end are competing for your time, anywhere you are. In this sense platforms are more in competition with each other as with similar products. Netflix is competing with Facebook and Google just as much (or even more) than they compete with traditional television. For example television loses its place as it doesn’t operate within the space and time of platforms. They cannot offer any content anywhere anytime. Netflix makes it really easy to get content. This also counts for other platforms. Google makes it really easy to access information. However, it’s not in competition with libraries. If it’s not easy, people will not spend time and come back to the platform.



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